Publicity slogan

With art and culture integration, provincial first-class major, creates innovative audio-visual ideal.

Talent training objectives

Cultivating application-oriented talents who have the practical skills of radio and television editing and directing and are able to create audio-visual works on the multimedia platform; introducing the concept of media integration development in the industry and promoting the integration of art and culture training mode, and thus improving students' media literacy and innovative thinking.

Major

features

It has 3 provincial undergraduate teaching teams, 5 provincial education and teaching reform projects, and 3 provincial experimental teaching demonstration centers. Students have won various awards in many professional competitions, such as China -South Korea International Film Festival, Chinese University TV award, Cross Strait Micro Film Festival, etc.

Employment prospects

Graduates will engage in the planning and production of film and television art programs in television stations, film and television media and cultural communication companies at all levels. Their abilities of project planning and execution are highly recognized, and their career development prospects are promising.

Other highlights

Forming a practical teaching team with southern Fujian cultural image communication; enhancing cross-strait film and television cultural exchanges, and promoting the prosperity and development of Southern Fujian culture.

Major 2

Major

Advertising

Publicity Slogan

In the era of Internet economy, digital marketing is a trendsetter.

Talent training objectives

This major cultivates application-oriented, compound and innovative advertising professionals based in Haixi Economic Zone and radiating cities along the "the Belt and Road". Graduates have correct advertising orientation, good knowledge structure, solid professional skills and strong innovation and entrepreneurship ability; graduates have professional abilities such as market research, planning creativity, design and production, marketing communication, media release, new media operation, and operation management.

Major features

As a pilot major of innovation and entrepreneurship reform in Fujian Province, advertising has successfully explored a way to cultivate innovative and entrepreneurial talents. The "trinity of experiment, practice and actual combat" practical teaching system has been constructed by using the multi-level education modes such as practical teaching, competition platform, studio system and school enterprise cooperation mechanism has won the first prize of excellent teaching achievements of Minnan Normal University. Students have strong practical ability ,winning 1129 awards in various subject competitions.

Employment prospects

With the development of the Internet and the rise of China's new economy, the employment prospect of advertising major is promising. There is a great demand in the fields of digital marketing communication, media industry, marketing industry, cultural and creative industry, government departments and relevant publicity departments of enterprises and institutions.

Other highlights

With a team of high quality teachers, two provincial-level first-class courses has successfully been built. Teachers have won 13 awards in various teaching competitions, and a total of 50 have won the title of excellent instructor in various competitions. At present, the teaching faculty has 15 various teaching reform projects, forming a closely linked teaching and learning community between teachers and students.

Major 3

Major

Network and New Media

Publicity Slogan

If you miss the Internet, what you miss is not only opportunities, but also a whole era. The same is true of the media. How come can’t you embrace the Internet and new media if you are willing to enter the media industry.

Talent training objectives

Conforming to the rapid development trend of the Internet and digital new media, this major aims to cultivate applied and innovative talents who have communication theoretical thinking, systematically master the basic theories, basic skills and methods of network and new media, understand the development characteristics of network and new media, have an international vision and innovation awareness, and are able to engage in the new media departments of traditional media, network and new media institutions, e-commerce enterprises, digital marketing communication institutions.

Major features

This major aims to enable students to master the basic theory of network information communication and relevant professional skills of new media practice through systematic study; and realize the effective link between talent training and industry needs through the establishment of new media workshops, provincial and municipal media post internships and dispatching, and in-school training combined with the structure of the school's media center. After graduation, students can effectively adapt to the development of the digital information age and the professional requirements under the trend of mobile Internet media integration, and skillfully use network and new media technology to carry out specific work such as content production, new media operation, publicity, marketing and planning communication.

Employment prospects

This major has a promising employment prospect, great social demand and a wide range of employment. The graduates cultivated through the knowledge system of "all media" and practical training can meet not only the needs of traditional media and We Media, but also the publicity departments such as government departments, enterprises and institutions.

Other highlights

The professional teaching team has formed a collaborative construction mechanism with local media and closely linked with social needs, successfully completing a number of cooperation projects with the industry.

Major 4

Major

Digital Publishing (all media editing)

Publicity Slogan

Digital publishing creates human spiritual wealth in the Internet era. If you are interested in cultural inheritance and dissemination in the Internet era, you can't miss the digital publishing major.

Talent training objectives

This major cultivates new-type media talents with all-round development of morality, intelligence, sports, art and labor. They can systematically master the basic theories of Journalism and communication, digital communication, editing and publishing, have strong digital new media content creation and communication ability, are competent for all media content production and knowledge service, adapt to the future development of the media field, are full of innovation spirit and innovation ability, and have high humanistic and scientific literacy.

Major features

The predecessor of this major is the specialty of editing and publishing, a characteristic specialty of service industry in Colleges and universities in Fujian Province, which was established in 2007. In order to comply with the development trend of the media industry, it changed its name to digital publishing in 2020. The major takes the original "broad sense editing" as the theoretical foundation, and strives to cultivate editorial and communication talents for digital media and related fields. The teaching content emphasizes media integration, covering the planning, editing, production, design and other aspects of digital content products, while elaborating the operation law of the digital media industry. Students have a solid cultural foundation, outstanding comprehensive quality, strong innovation and practice ability, and a wide range of employment.

Employment prospects

Graduates can engage in the planning, editing and creation of digital content and the operation and promotion of new media communication in the media industry, publishing industry, cultural and creative industry and other related industries, as well as the internal publicity, external publicity, public relations and other departments of various enterprises and institutions. The prospect of employment and career development is promising.

Other highlights

The powerful professional teaching team with 2 professors, 3 associate professors and 3 doctors has been rated as the school- level excellent teaching team. This major is equipped with 3 provincial-level experimental teaching demonstration centers to carry out practical teaching, 1 provincial-level first-class course, 1 school- level network culture studio, 1 digital publishing studio and 1 digital publishing laboratory. With the guidance of the teachers, students have made outstanding performance in a number of national professional competitions, and have undertaken a number of school enterprise cooperation projects. The students are of high comprehensive qualities.